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Our Story — AYDEE

AYDEE isn’t just a clothing brand — it’s where elegance meets emotion.

Every piece will make you feel confident, graceful, and effortlessly beautiful. From timeless silhouettes to breathable fabrics, AYDEE celebrates the kind of fashion that doesn’t just dress you — it uplifts you. Because when you wear something made with love and intention, you don’t just look good — you feel Confident.

Founded by Ayushi Lekhwani on April 24, 2025, AYDEE brings together the initials of Ayushi and her husband Deepak, symbolizing not just a name but a powerful partnership. Ayushi, born into a business-oriented family, always nurtured the dream of starting something of her own. Deepak, with his service-class roots, brought groundedness and balance to their shared vision. Together, they’re not only life partners but also content creators, known for their relatable and humorous takes on everyday life.

Google

They are truly blessed to have Google — their golden retriever and the heart of their little world. More than just a pet, Google is their source of joy, comfort, and endless inspiration. His playful spirit and unconditional love fill their lives with warmth, making every day brighter — and every dream, including AYDEE, even more meaningful.

For over a decade, Ayushi built her professional career with dedication and grace. But the entrepreneurial flame never died. While creating content, she was often flooded with messages like, "Where did you get that outfit?" or "We love your style!" — and that’s when a spark turned into purpose.

AYDEE was born out of a simple yet powerful idea — to create affordable, elegant, and premium-quality fashion for women who want to feel effortlessly confident in what they wear.

Every AYDEE piece is thoughtfully and personally endorsed by Ayushi herself — she is the face, the fit model, and the soul behind every collection. Each outfit reflects her personal style: timeless, graceful, and rooted in comfort.